Pinterest is giving Facebook a run for its money. Literally! While Facebook is termed as a God of the social networking arena, a recent 50,000 sample survey conducted by Boticca suggests Pinterest to be a money spinner than otherwise thought Facebook. The research conducted has thrown some tantalizing facts to the fore.
Pinterest, the other social network is a pinboard-styled social photo sharing website that lets users create and manage theme based image collections such as events, interests, hobbies and more.
The study carried out by Boticca.com, the London-based jewelry and fashion accessories website suggests that Pinterest users are much more likely to buy than Facebook users. Other captivating facts revealed during the research are as follows:
- On an average Pinterest users shell $ 180 than their Facebook counterparts.
- Pinterest accounts for a total of 10 % of Boticca sales while Facebook contribution stands at 7 % only.
- Pinterest is attracting more new users than Facebook.
- In spite of these facts Facebook does beat Pinterest as far as time spent on site is concerned. However, the numbers do seem to weigh in Pinterest’s favor in the e-Commerce segment.
Let’s take a look at the Pinterest vs Facebook statistics compiled by Boticca.com. They are as follows:
|PINTEREST vs. FACEBOOK
Neck- to-neck March 15 to April 15
|Pinterest users splurge more than twice as much as Facebook users.|
|• Pinterest users : $ 180
• Facebook users: $ 85
|Pinterest propels more sales than Facebook.|
|• Pinterest pushed 10 % transactions
• Facebook pushed 7 % transactions
|Pinterest facilitates you to obtain more users than Facebook.|
|• Pinterest new users: 86 %
• Facebook new users : 57 %
|Pinterest users are not as connected as Facebook users. They spend:|
|• 65 % less time on site versus Facebook
• 70 % less time on site versus site average
|Pinterest users visit:|
|• 44 % less pages on site versus Facebook
• 52 % less pages on site versus site average
|Pinterest harms your conversion rates. It has:|
|• 51 % lower conversion versus Facebook
• 73 % lower conversion versus site average